downtown Essex Placemaking Plan

Essex, Massachusetts

Client: Town of Essex

Year: 2022-2023

Project Team

  • Town of Essex

  • Strategic Planning Committee

  • Economic Development Committee

  • Essex Merchant’s Group

  • Greater Cape Ann Chamber of Commerce

Civic Space Collaborative (CSC) provided consulting services to the Town of Essex for the “Downtown Essex Placemaking Plan.The plan marks the culmination of a six-month planning process that aimed to strengthen the downtown identity, design spaces for events and community, and encourage residents and visitors to visit downtown and support local businesses.

The four-phase approach used to assess the town’s needs and to develop project concepts included the following.

  • Phase 1: Existing conditions assessment and document review.

  • Phase 2: Community engagement at an in-person open house and an online survey. 

  • Phase 3: Developing project recommendations; see below.

  • Phase 4: Finalizing recommendations and next steps for the Placemaking Plan.

There were four placemaking project recommendations developed in the final plan.

  • Streetscape Furniture: specifications for benches, tables, trash cans, and bike racks.

  • Wayfinding: create signature crosswalks, kiosks, and artwork as landmarks.

  • Park at 24 Martin Street: concept plan for a new park with seating landscaping and open space for programming, activities, and artwork.

  • Landscaping:  locations for improved plant beds and planters and a plant palette of colors and species.

Funded by the Community One Stop for Growth Massachusetts Downtown Initiative Grant.